Primitive's "Wildfire" Video
12/16/2024
Aimu Yamazuki kicks it off with icy-smooth lines before getting backup from Trent McClung and Primitive's new pro Kyonosuke Yamashita.
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10/21/2024
New Balance Numeric's "Intervals" Premiere Photos
What were Stevie, Heath, Ishod, Mason and the biggest names in the game doing in LA? Getting their minds blown by the highly anticipated triple-stacked vid from New Balance, of course. Atiba’s got all the flicks from Tiago, Foy and Westgate’s big night. -
4/22/2024
Miles Silvas SOTY Trip - Mexico City
The SOTY victory lap scorched through CDMX, backed by heavyweights like Ishod, Tiago, P-Rod and Shanahan. Clips were stacked, vibes were high and Miles stomped a beautiful back noseblunt for the cover. Hasta pronto, México! Thanks, Skullcandy, for all the help with the trip. -
3/18/2024
Out There: Rayssa Leal
From an unassuming three stair in Brazil to the States' most iconic 16, Rayssa's meteoric rise is nothing short of a fairytale. -
1/30/2024
Mob Grip's "Primitive Park" Video
Filipe Mota, Jonny Hernandez, Tre Williams and Trent McClung fire off at their TF for Mob. -
12/24/2023
SOTY Party 2023 Photos
Once the decision is made, the only thing left is one big ol’ bash in The City to cap the year off right. Karl Watson came through for the official handoff along with a host of A-listers from Primitive, adidas and our home turf. Couldn’t get in the door? Catch it all here.