Thrasher Magazine

To celebrate the release of the 417, New Balance Numeric rallied the team and headed out to Franky Villani's hometown of Santa Ana. Family, friends and fans all lined up for the pop-up experience. A claw machine packed with Franky-themed plush toys? Yeah, they had one. Add an autograph signing and a premiere for his new part and you’ve got one helluva night. —Jake Darwen

Mandatory venue photo

Nick Zegel puts on the final touches

First look at Franky's shoe and a plush hot dog in all their glory

Had to get a closeup of the details of the glizzy

Tyrone testing out the claw machine. One hander, first T

Zegel dials in the settings before the crowds arrives. The hype was real

A puppy makes every party better. Dan Stolling knows

See?

Another look at the gear that brought us here

First win!

Heavy metal and hot dogs, that's a photo op

Thought this bag was pretty cool so I took a photo

Is it already time for a restock?

Hacked into the mainframe to make it harder

How many hot dogs can you count?

"I got it…I got it…"

"…I don’t got it!"

The Tim Tim family and their new Frenchie showed up in full force

Hella winners tonight

NB’s Tyrone Romero and the Kyle Camarillo. Skiiiii!

And the star of the show arrives!

Look at that smile!

Snapped up all day

A Franky customized 417? Now available on eBay!

Also available in green and white

Let the man get a piece of the action

Franky and Eliane, skaters in love

Hang in there!

Wondering what makes a good Mother’s Day gift? Cookie and his girlfriend Jaden brought her mum to the party

Franky Villani and Nick Zegel, the creative mind behind this whole show. Now, let's see what's going on outside

Seb and Ronnie catch up with the party pup

Up and comers Bailey Schreiner and Patrick Praman

Hugs for SK8Mafia's Tyler Surrey! Did you see those Cherry clips?!

Business cosplay

Numeric squad posted out front

Nick Pappas introduces the newest member of the family to some heavy hitters

Santa Ana’s finest

Can't have a premiere without the McClungs!

Two years ago on this very block, Ty and Seb told Franky he’d get a shoe one day

This guy had Franky's first pro graphic prepped and ready to sign

Line’s out the door

Tre Williams came through with company

Plus more skaters in love! Samarria and Rey Choto

Tre needs a parting gift

A crowd next door means the signing ought to be starting soon

But first, Tyrone gets another W from the claw

The dogs on the 3D letters were a nice touch

Everyone ready for hand cramps?

Autographed posters?! Still a thing

“You get a hot dog doodle! You get a hot dog doodle! Everyone gets a hot dog doodle!”

Bumps with the best

Tom Karangelov was having a lot of fun with his

Nice one, Tom

TMs always on the clock. “Chad, check that kid's follow count!”

Line it up

Emile, Trent and TJ Harris. If you had to guess, who's better at Warzone, Trent or TJ?

Speech! Speech! Levi recounts his first day seeing Franky at Cherry

AV department, Ruben Salazar and Kyle Camarillo. As an ‘80s Santa Ana skater, Ruben was feeling the hometown pride

It's on!

A few words of gratitude

Brotherly love!

Featuring Tyrone

Puppy put in hours

One last group photo. Congrats again to Franky! Santa Ana and the entire New Balance team are proud of you

The Franky Villani 417 pop-up experience runs through next week. Get out to Santa Ana while you can for a chance to win that exclusive toy and join the Numeric team when they do it all again next weekend for Franky Fest! More info on the NB Numeric account